Embracing Change…
Embracing Change: A New Chapter for Great Lakes Olfactory
Change. It's a word that can evoke a mix of emotions, from excitement to apprehension. But one thing's for sure: it's inevitable. Here at GLO, I believe change is not just inevitable, it's essential for growth, evolution, and ultimately, creating something even more beautiful. That's why I’m thrilled to announce some exciting changes made to our website, packaging, and even our formulations!
For a while now, I’ve been reflecting on this journey as a natural perfume company. I’ve listened to your feedback, explored new sustainable practices, and delved even deeper into the art of natural perfumery. I realized that to truly embody my commitment to both nature and artistry, I needed to evolve. (just like natural perfumes do as you wear them) I needed to rethink how natural perfumes are presented and experienced.
A Fresh Look, Inside and Out:
First, you'll notice a refreshed look for my website. I wanted to create a space that better reflects the elegance and purity of GLO perfumes. It's now easier to navigate, learn about ingredients, and find your perfect signature scent. I hope you love it as much as I do!
Beyond the digital realm, I’ve also reimagined packaging. Simplicity, purity and sustainability have always been core values for me, and this new packaging reflects that commitment. Minimizing waste, prioritized recyclable materials, and ensuring that every detail, from the box to the bottle, speaks to the natural beauty within. I also believe that beautiful packaging shouldn't come at the Earth's expense.
The Heart of the Matter: Evolving Our Formulations
Perhaps the most exciting change is the evolution of some of my formulations. While I’ve always used the finest natural ingredients, I’ve been exploring new techniques and combinations to enhance the complexity, longevity, and overall experience of my perfumes. This isn't about changing the core of what makes GLO perfumes special; it's about elevating them to their fullest potential. I’ve meticulously refined blends, ensuring that each note sings in harmony, creating scents that are even more captivating and unique.
Why Change is Good:
Change can be daunting, but it's also an opportunity. An opportunity to learn, to grow, and to create something even better. For me, these changes represent my dedication to pushing the boundaries of natural perfumery. I’m committed to evolving the way natural perfumes are crafted, presented, and experienced, always staying true to my values of sustainability, artistry, and the power of nature.
I’m so excited for you to experience these changes firsthand. Explore the new website, discover the updated packaging, and fall in love with our evolved scents. I believe these changes are a step forward in this journey with you, and I’m so blessed to share it!
-Connie